Every single time I glance at the headlines of CNN, I can find at least one article that irritates me. I don’t know why I do this to myself…why I even look. But here’s the headline that got me going this morning:
Latest airline fee? Early boarding
I thought, “OMG…they CAN’T be serious!!” So I had to read the article to find out how they packaged this concept up nicely so that somehow it’s a lovely gesture on part of the airlines…you know…a nice “service” they are offering. Because surely it’s thoughtful on their part, right? And sure enough, three sentences into the article:
American Airlines has introduced the “Boarding and Flexibility Package,” which allows passengers who buy tickets on the carrier’s website also to purchase perks that include being among the first to board a flight.
The word “perk” is mentioned twice in the article and it’s not so much that American Airlines is introducing the service, it’s the insulting way in which they deliver it. As if customers (you and me) aren’t smart enough to figure out that it’s a ploy for them to increase revenue. Right? I’m certainly not the only one who sees it this way, right???? They deliver it like they are “offering” you a perk. I think there was also the phrase “introductory price” in the article too! I get that businesses need to make money…hell, I like money too. But here’s my biggest piece of marketing advice, “DON’T THINK YOUR CUSTOMERS ARE IDIOTS!!!”
Is there anything airlines don’t charge for nowadays? I mean what’s next…are we going to have to pay to use the restroom in flight? Pay for our seatbelts? Here’s an idea, since I have to pay for my food now, you should remove the fold-down food trays and make me purchase one if I’d like to be comfortable while I eat.
I’m really not as angry as I sound…I just don’t get who’s in charge over at American but I’m guessing it’s the guy yelling, “Hey Stupid” at the press conference.